Technical Product Manager (AdTech / GTM-Focused) (Ref: 196035)

our client is actively seeking a seasoned Technical Product Manager to operate within the GTM organization, aligning sales, customers, and product teams to deliver meaningful product outcomes. this organization focuses on enabling advertisers and agencies through data-driven insights, robust platform capabilities, and scalable processes. the TPM will steer revenue growth, optimize campaign performance, and foster efficient operations for a diverse advertiser base while monitoring industry dynamics and competitive ad tech to anticipate market shifts.

We are searching for a strategic, analytics-driven Technical Product Manager to partner with the GTM function. The role entails translating frontline feedback into a clear, prioritized product roadmap, partnering with engineering to ship features that elevate advertiser performance and platform monetization. You will ensure alignment across Sales, Product, and Engineering, and maintain customer-facing documentation and enablement materials to sustain a scalable sales motion.

• Represent the voice of sales, agencies, and advertisers in shaping the product suite.
• Transform feedback, campaign data, and GTM requirements into well-defined engineering priorities and product specifications.
• Improve existing capabilities and design new features that boost advertising performance and revenue.
• Coordinate campaign execution support across major publisher ecosystems such as Meta, Google, and TikTok.
• Drive competitive intelligence to uncover market gaps and differentiation opportunities.
• Partner with Sales, Product, and Engineering to ensure the roadmap reflects GTM strategy.
• Develop customer-facing product documentation and enablement assets for the sales team.
• Support integrations and workflows with CRM platforms like HubSpot to streamline operations.
• Scale product capabilities to serve SMB and mid-market advertisers and agencies.

• 7+ years of experience in AdTech, MarTech, or digital advertising platforms.
• Bachelor’s degree in Computer Science, Information Systems, Data Analytics, Business, or related field.

• Competitive compensation with a comprehensive benefits package
• Flexible work arrangements and strong professional development support
• Opportunity to influence product strategy in a fast-growing, innovative environment

Location: St. Louis, Missouri, United States. This role sits within a software organization delivering advertising technology and analytics solutions. Reporting lines connect to GTM leadership and close collaboration with Sales, Product, and Engineering teams.