VP Marketing (Ref: 195583)

Our client is a rapidly scaling, AI-enabled fintech company reshaping how institutional participants access and analyse debt capital markets. In an asset class measured in the trillions, legacy workflows remain heavily manual and fragmented.

Our client has built a unified platform that combines proprietary data, analytics and workflow tools to modernise how leading financial institutions operate.

Their client base spans global banks, asset managers, private equity firms and advisory businesses. With strong retention, expanding US presence and clear product-market fit, the business is entering its next phase of international growth.

Our client is appointing their first VP of Marketing to design and lead a commercially driven marketing organisation.

This is a builder role with significant executive exposure. The successful candidate will take ownership of market positioning, pipeline creation and revenue contribution across multiple customer segments and geographies.

The product serves sophisticated financial audiences, so the ability to distil complex capabilities into sharp, differentiated messaging will be essential. This role requires hands-on execution as well as strategic leadership.

Enterprise Pipeline Creation

• Architect scalable demand programs focused on high-value enterprise accounts

• Develop and execute a structured account-based strategy targeting priority institutions

• Align closely with Sales and Customer Success on target account selection, expansion strategy and revenue goals

• Implement marketing automation, lead management and qualification frameworks to improve conversion and velocity

Market Positioning and Narrative

• Craft a clear and differentiated value proposition in a competitive financial technology landscape

• Translate complex product functionality into compelling executive-level messaging

• Lead launch strategy for new products, features and workflow enhancements

• Provide Sales with high-impact enablement materials including competitive insights and case-led proof points

Integrated Growth Programs

• Design cohesive, multi-channel campaigns spanning digital, content, partnerships and industry events

• Ensure activity is campaign-led and funnel-oriented rather than siloed tactics

• Continuously evaluate channel effectiveness and optimise investment toward measurable outcomes

Revenue Accountability and Insight

• Partner with RevOps to define funnel stages, performance metrics and shared targets

• Build reporting frameworks that demonstrate marketing’s influence on opportunity creation and closed revenue

• Use data and attribution insights to refine strategy and eliminate low-performing initiatives

Team Development and Executive Partnership

• Recruit and lead a lean, high-performing marketing team

• Leverage specialist agencies and partners where appropriate

• Act as a strategic partner to the CEO and commercial leadership team on go-to-market priorities

• Contribute to annual planning across budget allocation, headcount strategy and major growth initiatives

• Extensive experience leading marketing within a growth-stage B2B technology company serving enterprise clients

• Demonstrated success scaling revenue through structured pipeline generation rather than purely brand-led initiatives

• Experience supporting complex sales cycles with multiple senior stakeholders and long deal timelines

• Strong commercial acumen with comfort owning targets, forecasting impact and defending budget allocation at executive level

• Background working alongside product and sales teams to refine messaging, pricing and go-to-market strategy

• Analytical mindset with confidence interpreting funnel data, attribution models and performance metrics

• Experience building and mentoring small teams while remaining directly involved in execution

• Exposure to financial services, capital markets, data platforms or similarly sophisticated environments preferred

• Base salary of $225,000 to $275,000 + equity + performance bonus

• 25 days annual leave plus public holidays

• Hybrid working model with flexibility

• Opportunity to work abroad for up to three months annually

• One-month paid sabbatical after five years of service

• Enhanced parental leave and flexible working policies

• Comprehensive health and retirement provision

This is a rare opportunity to establish and scale the marketing engine of a category-shaping fintech business at a pivotal stage of growth, with meaningful executive influence and global impact.