SFCC Business Analyst (Ref: 198073)

The SFCC Business Analyst will define how digital commerce requirements become effective, testable and commercially valuable solutions. Based in Dubai, the role will work across Salesforce Commerce Cloud, mobile applications and connected enterprise platforms to clarify business objectives, shape functional scope and support delivery from discovery through release.

Success in this position will come from creating a clear link between customer needs, operational processes and technical execution. You will analyse complex requirements, expose dependencies across platforms and integrations, and guide stakeholders toward decisions that improve digital journeys, delivery quality and long-term system performance.

The position requires close engagement with product owners, business stakeholders, designers, developers, testers and integration specialists. Alongside documentation and analysis, you will contribute to Agile planning, validate delivered functionality and help ensure that solutions align with agreed processes, data structures and commercial outcomes.

Working within a regional retail and distribution environment, you will bring structure to initiatives involving eCommerce journeys, mobile experiences, payments, order management, customer relationship management and related middleware. Your recommendations will help this organisation prioritise practical improvements while maintaining a consistent experience across digital touchpoints.

• Lead discovery sessions with business and technology stakeholders to understand objectives, pain points, customer needs and operational constraints.
• Define end-to-end requirements for Salesforce Commerce Cloud, mobile applications and supporting digital capabilities.
• Convert business needs into process flows, functional specifications, user stories, acceptance criteria and actionable delivery documentation.
• Map customer and operational journeys across product discovery, catalogue management, promotions, checkout, payment, fulfilment, returns and service interactions.
• Analyse dependencies between eCommerce platforms, APIs, middleware, payment services, OMS, WMS, CRM and other third-party solutions.
• Assess existing processes and system behaviour, identify gaps and recommend improvements that support scalability, usability and control.
• Work with product owners and delivery teams to refine backlogs, clarify priorities, estimate scope and resolve requirement ambiguities.
• Participate actively in sprint planning, refinement, reviews, retrospectives and other Agile delivery activities.
• Partner with UX and design colleagues to ensure proposed functionality reflects user expectations and feasible business processes.
• Prepare test scenarios, trace requirements to expected outcomes and coordinate User Acceptance Testing with relevant stakeholders.
• Review defects, support root-cause analysis and confirm that fixes satisfy functional and acceptance requirements before release.
• Maintain clear records of decisions, assumptions, dependencies, risks and approved changes throughout the delivery lifecycle.

• Bachelor’s degree in Business, Information Technology, Computer Science or a comparable discipline.
• Several years of Business Analysis experience within eCommerce, digital products, retail technology or closely related environments.
• Practical experience analysing and delivering solutions on Salesforce Commerce Cloud.
• Strong understanding of online retail processes, including product catalogues, search, merchandising, promotions, checkout, payments, delivery and returns.
• Knowledge of integrations involving APIs, middleware, order management, warehouse management, CRM and external payment providers.
• Exposure to mobile application delivery across iOS and Android, including mobile workflows, data requirements, release considerations and connected services.
• Experience working with Salesforce capabilities such as Sales Cloud, Service Cloud or Marketing Cloud.
• Proven ability to produce high-quality user stories, functional requirements, process models, acceptance criteria and traceability documentation.
• Experience supporting User Acceptance Testing, defect triage, release validation and post-delivery issue resolution.
• Comfort working in Agile or Scrum teams, with practical knowledge of backlog management and iterative product delivery.
• Working proficiency with tools such as Jira, Confluence, process-mapping applications and comparable analysis platforms.
• Strong communication skills, structured problem-solving ability and confidence engaging stakeholders across business and technical disciplines.