Marketing Strategy Manager (Ref: 190020)

At the heart and soul of London since 1895 West Ham United is a dynamic, fan-focused football Club constantly moving forward but always with an eye on the past.Our home at the London Stadium has a capacity of 62,500 making it one of the biggest club Stadia in the country however our tickets are the lowest priced for London based clubs in the Premier League, echoing objectives to create Affordable Family Football.In 2018, our Women's team gained a professional status for the very first time, jumping 2 divisions and competed in the Women's Super League (WSL), the premier division of women's football in England. After finishing a respectable 7th, the team enjoyed particular success in the FA Cup reaching the final of the competition, eventually being beaten by 2017 winners Manchester City.In April 2019, we opened our brand-new Academy facility based at Chadwell Heath which will help to bring through some of the very best talents in the area, the recent emergence of First Team Players Declan Rice and Ben Johnson are a testament to the work already being done at the Academy.On the business side, we are continuing to create a Stadium our supporters can call home, with the renaming of the Billy Bonds Stand and Claret and Blue pitch surrounding amongst the latest developments. Additionally, the Club has achieved the Disability Confident Leader status.The Club employees a constantly growing workforce of approximately 300 core staff and 500 Foundation and events staff, and is a truly unique place to work. We welcome talented individuals who will thrive in our ambitious organisation.In October 2023, West Ham United was awarded the Advanced level of the Premier League Equality, Diversity and Inclusion Standard, recognising the Club’s ongoing dedication and commitment to equality, diversity and inclusion (EDI). It is the second time West Ham United has received the award, which is the top accolade that can be achieved by Premier League clubs, having first been presented with the Advanced level in 2020.

• Help shape the long-term direction of the Club by working with on the development of the Club’s strategy, priorities and KPI’s for the functioning areas of the Club.

• Work with the business intelligence team, insights team and heads of department on departmental strategies and supporting priority projects

• Draft internal proposals and business models for new growth opportunities, products or markets.

• Support on cross-functional programs of work (e.g., youth engagement, international growth) that could require the development of a plan, assessment of current approach, project delivery etc.

• Conduct market and competitive research, to identify key trends and products and services that could be of benefit to the Club and our fans

• Proactive identification and research of opportunities to drive revenue growth and improve operational efficiency.

• Lead on the narrative and design of presentations for senior stakeholders for both internal and external audiences.

• To analyse, monitor and keep up to date on sporting trends, legislation, and developments.

To be successful in this role, you will have strong analytical skills with the ability to interpret and organise data and information effectively. You will likely have an interest in sport and an understanding of the business of sport would be desirable. You will have the ability to build strong relationships across the club and with external stakeholders. You can utilise office tools to present complex information and be able to structure arguments effectively and be self-directed and driven to deliver results. You will be comfortable with numbers and be computer literate and highly proficient in MS Office software, i.e., Outlook, Word, Excel, PowerPoint, and Teams. 3-5 years' experience in a similar strategy/consultant role is desirable.