Senior Manager – Loyalty & Engagement (Ref: 189542)

Lead the future of loyalty at The IRONMAN Group, designing data-driven programs that inspire, engage, and reward athletes worldwide.

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a

high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime.

Are you an experienced loyalty specialist from an airline, luxury travel, retail or similar industry,

with specific experience operating a customer-focused and technology-based loyalty program? Become the pioneer in the new frontier of loyalty and retention marketing programming at The IRONMAN Group.

This role bridges strategy and hands-on-tools experiences to take The IRONMAN Group’s loyalty propositions and retention strategies towards new, data-informed, technology-driven programs.

1.Devise, maintain and grow loyalty programs within the portfolio of brands with a view to attract, retain and reward athletes, creating meaningful connections and long-term relationships, increasing overall lifetime value.

2.Drive marketing and awareness of the loyalty programming by building dynamic, and integrated promotional campaigns that drive action.

Reporting to the Vice President of Global Marketing, the post holder will be a results-driven individual who can motivate to deliver and iterate on a significant business milestone, collaborating and influencing with numerous stakeholders, internationally.

The IRONMAN Group is an inclusive, dynamic workplace. We are looking to partner with individuals who like to roll up their sleeves, get creative, be passionate and find solutions to bring our brands to life, creating life changing experiences for our customers.

Lead the research and development of new holistic loyalty programs for identified brands, including digital platform identification and benefit structure and tiers.

Work alongside web, IT team and external agency for product development and

maintenance of programs.

Ensure end to end execution (both customer facing and back-end) of existing loyalty programs within The IRONMAN Group’s properties and transition into new holistic program as needed. This includes reviewing and automating enrolment and execution of membership benefits and maintaining smooth operation of programs.

• Proven track record with loyalty programs, for example retail, luxury travel or airlines.

• Project leadership

• Strong organization skills, superior time management and prioritization skills

• Passion for customer-centric experiences and solutions

• Exceptional attention to detail

• Ability to work independently

• Data-insight driven

• Teamwork and collaboration

• A global mindset

• A desire to build strong relationships between brands and their fans

• A love of the endurance sport industry is a benefit