Head of Marketing (Ref: 197566)

This organisation provides digital transformation and IT services with expertise in data management, analytics, AI-ready platforms, digital learning solutions, and IT staffing. The business helps clients modernize technology stacks, extract value from data, and deploy engineering talent across onsite, remote, and offshore delivery models. Customers range from enterprise companies seeking analytics-driven modernization to organisations needing scalable technical teams and specialized digital learning.

The Head of Marketing will lead a comprehensive marketing agenda covering brand, demand generation, partner initiatives, events, communications, and content. This leader will align marketing outcomes with revenue targets, establish performance measurement, and translate technical services into clear market propositions. The role requires cross-functional collaboration with sales, product, and delivery leadership and responsibility for agencies and partner relationships across North America and offshore teams.

• Develop and own brand positioning and corporate messaging for target enterprise audiences

• Design and execute demand generation programs tied to pipeline and revenue metrics

• Lead partner marketing initiatives with strategic technology alliances and ISVs

• Plan and oversee executive-level events, customer forums, and board engagements

• Manage content strategy across thought leadership, case studies, digital, and social channels

• Establish marketing attribution frameworks and performance dashboards

• Coordinate cross-functional GTM programs with Sales, Product, and Delivery teams

• Manage external agencies, vendors, and distributed marketing resources

• 12+ years of B2B marketing leadership with experience in IT services, data analytics, or technology consulting

• Proven ability to run end-to-end marketing in a matrixed enterprise environment

• Experience engaging enterprise buyers across multiple verticals

• Track record building performance marketing engines and measuring pipeline impact

• Strong event and executive engagement experience

• Exceptional executive communication skills and board-level presentation experience

• Experience working with global teams and partner ecosystems

• Bachelor’s degree required; MBA or advanced marketing qualification preferred

• Competitive base salary with performance-based incentives

• Senior leadership role with direct executive stakeholder engagement

• Autonomy to define and scale the marketing function

• Access to strategic partner networks for co-marketing opportunities

• Flexible work arrangements and professional development support

This leadership position offers visibility with executive decision-makers and a mandate to build a measurable, revenue-oriented marketing function. Applicants with deep enterprise marketing experience in technology services or data-focused solutions will be prioritised.