Paid Media Specialist (Ref: 198472)

Forsyth Barnes is partnering with an established, multimillion-dollar industrial distribution business to recruit two Paid Media Specialists as part of a strategic move to bring paid search operations in-house.

With over $30 million in annual paid media spend, this is an opportunity to take ownership of large-scale Google Ads and Microsoft Advertising campaigns, working alongside an experienced digital marketing team to drive performance and commercial growth.

• Manage and optimise Google Ads and Microsoft Advertising (Bing) campaigns.

  Take ownership of Google Shopping campaigns, including product feeds and campaign performance.

  Execute paid search strategies across multiple e-commerce domains.

  Monitor ROAS, campaign efficiency and overall advertising performance.

  Collaborate with Paid Media Managers to transition agency-managed campaigns in-house.

• 5+ years' hands-on paid search experience, with advanced Google Ads and Microsoft Advertising expertise.

• Strong experience with Google Shopping, product feeds and campaign optimisation.

• Proven experience managing complex, high-budget paid search accounts.

• Background in industrial distribution, manufacturing, hardware, tools or product-led e-commerce preferred.

• Search Ads 360 (SA360) experience highly desirable.

• Google Analytics experience beneficial.

• A commercially visible role where paid search decisions can influence demand generation across more than 20 million products and specialist repair services.
• Exposure to a complex international operation spanning industrial supply, e-commerce, technical support, fulfilment, and asset-repair solutions.
• Scope to develop sophisticated expertise across high-volume search campaigns, product-led acquisition, search experimentation, and performance measurement.
• Access to substantial product, service, and operational data that can support informed testing and evidence-based optimisation.
• Opportunity to work with a business recognised for quality through ISO 9001:2015 certification and built around dependable customer outcomes.
• Professional development through collaboration with marketing, merchandising, analytics, e-commerce, and commercial specialists.
• A practical environment in which successful initiatives can improve customer discovery, conversion journeys, and the efficiency of marketing investment.