Location: Florida
Industry: Hospitality
Salary: Up to $200,000 + Benefits
Company Overview:
Forsyth Barnes are working with a rapidly growing organization who are disrupting the hospitality industry. This is a great opportunity to join an innovate, dynamic and forward facing business who are making a real impact in the market. As Director of Promotions you will take a lead role in driving sales and consistently showcasing our brand identity through strategic merchandising and impactful promotions.
Director of Promotions - Responsibilities:
- Ensure seamless brand representation across all marketing touchpoints.
- Bridge the gap between brand strategy and immediate commercial priorities, delivering compelling digital experiences.
- Advocate for the digital customer internally, shaping the ideal future state and driving necessary changes.
- Collaborate with the digital team to develop a future-proof merchandise strategy.
- Strategically reduce reliance on costly channels through targeted digital enhancements.
- Cultivate strong partnerships with e-commerce and digital teams to ensure a unified brand presentation.
- Develop and execute a dynamic promotional calendar, featuring major campaigns and targeted offers.
- Create promotions that effectively reach specific audiences and leverage partnerships for maximum impact.
- Establish robust governance practices to ensure promotions align with commercial objectives.
- Drive clear internal processes and manage stakeholders to ensure ample time for the delivery of supporting materials.
Director of Promotions - Requirements:
- Experience, with a significant focus on promotions within the travel industry.
- Proven ability to develop and execute cohesive brand strategies across diverse touchpoints.
- Deep understanding of e-commerce and digital marketing landscapes.
- Expertise in crafting targeted promotions and managing promotional calendars.
- Strong analytical and data-driven decision-making skills.
