Perm Job Alert
Title: Divisional Social Media Manager
Location: London (3 days p/w in office)
Salary: Up to £50,000 + Benefits
My client, a leading hospitality and leisure brand, is looking for a Social Media Manager to be responsible for developing and implementing a social media strategy for the excellent brand across Paid and Organic Social channels with budget management responsibility. This role will be responsible for the social media strategy ensuring the development of best in class brand and campaign content for social channels.
You will be expected to work closely with senior board members to create unique social media / marketing campaigns that no one has seen before! This is an important, new and exciting role with a business that operate in a fast paced environment; the brand really is at the heart of everything they do and the Social Media Manager will be key aspect of the future growth of the business.
Divisional Social Media Manager – Key Responsibilities:
Responsible for overall content planning / creation / grid layouts / posting daily content in line with editorial lines and local activations.
Work with the HQ media team to ensure the social content calendar is amplified through their channels.
Increase awareness of the brand as a luxury brand through exceptional storytelling. Own planning, execution and scheduling of owned social media posts on the Trains and Cruises' channels (IG, Facebook and LinkedIn).
Work closely with the HQ media team to ensure that all assets are fit for format and provide an exceptional digital experience across all features of our key channels (e.g. IG – feed, stories, reels, guides etc).
Work with PR teams to understand local initiatives that can be amplified through social media.
Drive traffic to the site and increase sales and brand awareness through high quality, engaging content across existing and new social media formats.
Ensure all social media imagery, videos, descriptions and copy are in keeping with Brand Visual Identity and tone of voice.
Constantly test and develop content through established and new formats.
With the help of HQ Media team, run local paid social advertising pushing specific local initiatives
Divisional Social Media Manager – Key requirements:
A minimum of 3-5yrs experience
Experience in working with and managing social influencers
Good commercial acumen – ability to connect social strategy to larger marketing and business goals.
Strong background in creating and delivering high quality social content and campaigns