Perm Job Alert
Title: Marketing Director
Salary: Up to £130,000 + Benefit's
My client, one of the fastest growing retailers within the UK are on a mission to inspire & empower a global community. They are now looking for a Marketing Director to come in and work with the two founders on the next phase of the businesses growth journey.
As the Marketing Director you will be expected to work closely with founders and take full ownership of the marketing function with a key focus on building and driving their DTC strategy as the business look to expand their customer base, launch new products and execute brand vision.
This is an important and exciting role with a business that operate in a fast paced environment; the culture is at the heart of the business with the key values of doing everything through being Savvy, Real, Humble, Curious and always Positive.
Marketing Director – Responsibilities
Develop the strategic plan for Direct to Consumer to support the broader goals of the business objectives.
Independent implementation of data driven testing framework and necessary support tools.
Oversee development of all digital marketing (paid and organic social, paid search, SEO, affiliates, partnerships, influencer strategy and promos)
Drive consumer retention through a mixture of loyalty programs, customer acquisition, maximising CLTV (incl CRM and merchandising), and branding.
Design strategic marketing plans and budgets that align with our growth objectives.
Oversee digital presence, ensuring the strategy is high-performing.
Build on existing channel strategies by partnering with Retail and Wholesale teams to ensure a seamless customer experience, achieving the right balance of wholesale vs. direct customers as customer base grows.
Marketing Director – Requirements:
Experience across all digital channels.
Experience within Retail/fast paced environment.
Expertise in scaling a business.
Experience in building a team.