Job Title

Head of Retention

Location: Remote

Position: Permanent

Salary: £ 120000.00 per annum

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Job Description

Perm Job Alert 
Title: Head of Retention
Location: 100% Remote UK
Industry: Retail/Health & Fitness
Salary: Up to £120,000 + Benefits  
Brief Overview:
Forsyth Barnes have partnered with one of the most exciting Health and Fitness brands who are seeking a Head of Retention to join an exceptionally talented team. The business are expanding at an incredible rate and are looking for someone who is innovative, proactive and forward thinking in order to help create and implement a new Retention strategy to drive customer loyalty and transactional value.
As Head of Retention, you will be reporting to the CMO and play a critical role in leading the Retention and loyalty strategy. This is a great opportunity to work for one of the fastest growing businesses worldwide with the opportunity to make a real impact on its success.
Head of Retention – Responsibilities:
As leader in this field you will manage all customer management and engagement
You will manage both customer acquisition & customer experience along with retention, balancing CAC and LTV through a clear omni-channel strategy.
Set and own the end to end customer strategy, clearly communicating the execution and KPI's across the business, and managing your team to deliver against targets.
Own the forecast for CRM metrics and KPI's with the goal of increasing CRM attribution, driving incremental un-paid sales, and maximising LTC/CAC by leading the team in data reporting to insight and optimisation
Bring in best in class CRM practices from industry/competitive insight while also driving innovation and creativity in your field
Set KPIs and communicate to key stakeholders to provide learnings

Head of Retention – Requirements:  
Experience as a high performer in a high growth tech/DTC company.
Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
Multi-channel experience
Strong communication and copywriting skills

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