Title: Head of Direct Marketing
Salary: Up to £100,000 + Benefits
Forsyth Barnes have partnered with one of the most exciting luxury retail businesses based in London who are seeking a Head of Direct Marketing to join an exceptionally talented team. The business are expanding at an incredible rate and are looking for someone who is innovative, proactive and forward thinking in order to take ownership of the brands customer communication experience to drive customer loyalty and transactional value.
This is a great opportunity to join a business that have a great working environment within a role that offers you the ability to add true value and a great potential for growth and progression within the company.
Head of Direct Marketing – Responsibilities:
Delivering great customer experience similar to being in head office when walking in store.
Through teams deliver highly tailored CRM and report on the value.
Embed CRM in the overall business communicating its value to all teams in delivering overall business targets.
Develop a clear content strategy for CRM and online, whilst also looking after offline business
Focus on influencing the behaviour of existing customers through deeper engagement and personalisation to improve retention and lifetime value.
Work closely with the senior leadership team to agree and communicate channel targets and lead to achieving targets through the customer database and offline channels
Accountable for all direct customer communications and championing what the customer wants and needs
Analyse and report on business performance.
Keep a finger on the pulse of latest industry advances to keep the CRM up to date and ahead of competitors.
Head of Direct Marketing – Requirements:
Understanding of different customer demographics and how to market differently to those people.
CRM experience, not just email. Understanding of how to build a high quality multi-channel owners club program. Driving loyalty.
High capability of marketing across multiple channels, offline and online.
Experience in Luxury would be nice but not essential.