Job Title

Data Analyst

Location: London

Position: Permanent

Salary: £ 65000.00 per annum

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Job Description

Role: Data Analyst
Location: Oxfordshire/London (Remote working offered)
Industry: Retail
Salary: Up to £65,000 per annum + Bonus & BenefitsContact:  
Forsyth Barnes are working alongside an expanding business within the Retail industry who are currently seeking a Data Analyst to report into the Head of Insights in the Central Marketing function with a focus on guest data and is responsible for extracting, reporting, analysing data and providing insights and KPI's to allow the business to make informed decisions on strategy and progress against key targets.
Additionally, the Guest Knowledge Analyst will apply strategic thinking to translate guest insights into defined business opportunities which help drive guest value and loyalty across the Membership and Private Client Services Programmes.
Data Analyst- Responsibilities:
Build and maintain weekly, monthly and annual KPI reporting for Membership and PCS programmes
Build and maintain dashboards for business leaders to effectively monitor the performance in real time
Structure and execute analysis that proves the overall effectiveness of the Membership and PCS programme
Assess the effectiveness of various initiatives by performing ad hoc analysis, supporting optimization of program (e.g. performance of program rewards, performance of AB tests on email and other communications)
Summarize insights from analysis and clearly communicate analytical findings in a cohesive story and articulate an argument to be presented to the business
Codify best practices, with a focus on performance, (from AB email tests, rewards, etc)
Run segmentation analysis on database to understand key driver segments and identify opportunities to enhance customer LTV and loyalty through targeted communications or other initiatives
Analyse a wide range of historical data and presenting findings as trend analyses which inform the business, forecast forward where appropriate

Data Analyst – Required Experience:
Software skills I Power BI, Power BI DAX, R statistical software, Excel and Salesforce
Ability to extract data from Salesforce and Oracle Responsys and to manipulate large data sets in other tools (Excel, Power BI, etc)
Ability to structure large analytical problems, break them down and execute analysis
Detailed understanding of guest intelligence and impact it has on business strategy
Demonstrable experience of adding value to consumer insights function

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