Senior Commercial Manager (Licensing)

About the Role:

We are seeking an experienced and dynamic Senior Commercial Manager to join a leading sports rights holder. This role is pivotal in driving revenue growth, building strategic partnerships, and leveraging licensing opportunities to maximize brand and commercial success. You will play a key role in shaping the future of the organization by working with renowned retailers, managing licensing agreements, and delivering exceptional commercial outcomes.

Key Responsibilities:

Licensing Revenue Growth:

• Develop and execute strategies to grow licensing revenue across multiple product categories and markets.
• Identify and secure new licensing opportunities while optimizing existing agreements for increased profitability.

Retailer Relationship Management:

• Cultivate and maintain strong relationships with major retailers
• Collaborate with retail partners to align brand objectives and drive successful product launches and campaigns.

Sales and Business Development:

• Leverage years of sales experience within the sports retail sector to create and implement strategies that drive sales growth and brand visibility.
• Negotiate and manage contracts with key partners to ensure favourable terms and long-term success.

Market Analysis and Strategy:

• Conduct in-depth market research to identify trends, opportunities, and threats within the sports and licensing sectors.
• Develop data-driven strategies to enhance the organization's market position and maximize ROI.

• Lead cross-functional teams to deliver commercial initiatives on time and within budget.
• Work closely with marketing, product development, and legal teams to ensure seamless execution of licensing and retail strategies.

Key Skills and Experience:

• Proven track record in driving licensing revenue and managing commercial partnerships.
• Deep understanding and experience working within retail, particularly with major sports retailers.
• Significant sales experience in the sportswear or related industry, with expertise in negotiation and client management.
• Strong analytical skills with the ability to interpret market data and apply insights strategically.
• Excellent leadership, communication, and organizational skills.