- United Kingdom, West Midlands
about the role
£80-95k + 10-15% bonus performance based
4 Days a week in Cheshire, 1 day work from home
We are looking for a digital marketing professional who has come through the ranks, working at the coalface across key biddable & digital channels and in trading environments, and now operates at a senior level. Reporting into the Chief Marketing Officer, you are one of those rare individuals that can think both tactically and strategically. Your ability to manage the full marketing mix, including brand, social media, SEO, influencers, PR and more, will make you stand out from the crowd. It goes without saying that your eye for detail and interest in KPIs and data, will be your ground zero for making decisions.
Christmas Bonus Guaranteed
25 days annual leave + bank holidays
Degree Educated as a minimum
Proven experience and an impressive track record within retail and digital marketing
Excellent management skills and building, motivating and supporting a team of people
A self-learn mindset that means they are up to speed with all the latest trends in digital marketing
Experience within the retail/ecommerce industry
Scale our paid social channel from awareness to conversion campaigns adding notable YoY growth.
Take our PPC and Paid Social teams and combine them to one, fast paced, dynamic Paid Media team.
Devise long term channel mix tactics to lower CPAs, countering rising digital costs.
Work with our Head of Product Marketing to develop LTV driving strategies.
Get hold of our LTV:CAC predictive modelling and work across functions to continue positive trends.
Drive our Partnerships programme with our Head of Affiliates & Partnerships to be a growth catalyst.
Review our marketing mix and strategies and devise a testing strategy to scale without dropping performance.
Alongside the CMO, manage a multi-million marketing budget and report weekly to the Board.
Formulate and deliver a cutting-edge CRM program to augment the customer experience.
Key stakeholder in our Data Projects, including our migration from UA GA to GA4.
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