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Director CRM
- Sports & Entertainment
- Remote, USA (East Coast)
- permanent
- $ 150000.00 per annum
-
about the roleTitle: Director, CRMLocation: Remote (East Coast)Industry: GamblingSalary: Up to $150,000 + BenefitsAbout the RoleAn innovative and dynamic company in the online entertainment industry is looking for a Director of CRM to lead and shape its retention and loyalty strategies. This pivotal role demands expertise in lifecycle planning, forecasting, data analytics, and advanced marketing automation. The ideal candidate will bring a proven track record in retention and loyalty marketing, ideally within fast-moving industries, coupled with a passion for enhancing customer engagement and lifetime value.As the Director of CRM, you'll manage a growing team, collaborate with leadership, and develop a customer retention strategy rooted in insights and personalization. You will oversee the creation and execution of a detailed retention roadmap, aiming to build loyalty, maximize retention, and create an exceptional customer experience.Responsibilities:
- Design and champion a data-driven retention philosophy that prioritizes loyalty-building initiatives and measurable outcomes to boost retention and customer lifetime value (CLV).
- Leverage segmentation and competitive analysis to deliver personalized customer experiences and minimize churn.
- Oversee the planning and execution of impactful campaigns, ensuring they align with customer preferences, seasonal trends, and market-specific nuances.
- Partner with internal teams to develop and enhance marketing automation, data integration, and innovative solutions that support retention efforts.
- Refine customer experiences around bonuses and promotions to drive engagement and satisfaction.
- Monitor and improve customer onboarding, activation, and engagement strategies to maximize long-term value.
- Test and implement new engagement channels, such as SMS, push notifications, and dynamic content, to stay ahead of industry trends.
- Build, lead, and mentor a team of CRM professionals, ensuring seamless execution of multi-channel communications.
Skills and Qualifications:- Experience in the gambling industry. (Casino ideal)
- Expertise in CRM and Journey building.
- Expertise in building a loyalty program.
- Experience managing/leading a team
- Knowledge of digital advertising, mar-tech systems, and marketing analytics tools.

Benjamin Hutchison
Vice President, Marketing
Sports & Entertainment Specialist
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