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Acquisition Manager
- Sports & Entertainment
- Remote (USA Based)
- permanent
- $ 120000.00 per annum
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about the roleJob Title: Acquisition ManagerIndustry: Gambling/GamingSalary: $80,000 - $120,000 + BenefitsLocation: Remote (US-Based)Contact: benjamin.hutchison@forsythbarnes.comJob Summary:We are seeking an Acquisition Manager to drive new user acquisition and brand growth across paid channels. Reporting to the VP of Marketing, you'll collaborate with internal teams and external partners to strategize, lead, and execute impactful marketing programs. This role combines creativity, analytical rigor, and a results-driven mindset to define and implement a vision for performance and brand advertising. You will work closely with cross-functional teams, agencies, and media partners to achieve growth objectives.Key Responsibilities:
- Develop and execute an acquisition and media strategy across paid channels for all consumer-facing products.
- Lead digital marketing initiatives, including performance, affiliate, search, mobile, display, targeting strategies, and conversion optimization.
- Manage media and acquisition budgets, ensuring efficiency and maximizing channel effectiveness.
- Champion bold, innovative marketing ideas to expand brand presence and attract new customers.
- Establish and refine performance measurement methods in partnership with data teams, leveraging dashboards to provide actionable insights.
- Launch and scale acquisition marketing programs with aggressive testing and prioritization.
- Ensure seamless integration of tools and platforms across media, CRM, affiliate systems, and creative assets.
- Increase team efficiency through automation and effective use of marketing technologies.
- Explore opportunities for direct buying and in-house capabilities as the business scales.
Required Skills and Qualifications:- Proven strategic thinking and execution skills in a lean, agile environment.
- Strong communication and presentation skills with a super-organized, task-oriented approach.
- Minimum of 5 years' experience in digital advertising
- Experience in the Gambling & Gaming industry.
Benjamin Hutchison
Vice President, Marketing
Sports & Entertainment Specialist
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